A smart and suitable concept is a prerequisite for success: the concept development, which comes first in the development life cycle, is a critical activity, laying the groundwork for the following stages, from system design to deployment and maintenance.

This stage, concept development, encompasses all activities and processes stretching from problem analysis to pre-industrial development and integration.

ADV Systems manages and carries out these processes with the highest level of rigour and efficiency, based on the idea that the developers and users of the system should talk to each other throughout the concept development phase – the first steps being absolutely crucial. ADV typically acts as a facilitator between the designer and the user to stir, structure and formalize the dialogue between the engineering world and the operational world.